Ethical, resourceful
digital Concepts
Less complexity, more impact. Digital consulting with conviction.
Services
Real-world use cases & challenges
The most effective solution is rarely the most complex one.
Pragmatic approaches can be just as professional.
Digital Judgement
Digital transformation in boards and committees doesn't require tech enthusiasm — it requires sound judgement. A combination of conceptual, technical, and strategic experience enables well-founded assessment of digital initiatives: what holds, what doesn't, and why.
Digital Strategy
Not every problem requires a digital solution. Years in conception, development, and project delivery have produced a clear picture of when digital investment makes sense — and when it generates more complexity than value.
Requirements & Agency Selection
Many organisations know what they want but not how to communicate it to an agency. Precise requirements, the right questions for potential partners, and a solid foundation for collaboration determine whether a project succeeds or gets lost in misunderstanding.
Conception & UX
Good design starts with understanding, not wireframes. With a background in UX design and development, concepts are created that work for people and can be implemented technically without detours.
Project Management
Digital projects rarely fail because of technology — they fail due to poor communication, lack of oversight, and unclear responsibilities. Experience across UX/UI, development, and coordination provides the foundation to mediate effectively between clients, agencies, and teams.
Digital Processes
Agencies often face the question of how to integrate digital services into their workflows or offer them to clients in a structured way. From building digital teams and years of agency work, a practical understanding has developed of which structures actually hold.
Team
Joachim Hummel
Digital Concepter
Years across UX design, development, and project management have built a holistic perspective. Digital initiatives succeed when all viewpoints are considered and someone can translate between them.
In practice, this means accompanying projects at the intersection of planning, concept, and delivery — from the first idea through to long-term maintenance.
Thorough planning is non-negotiable. Not everything that is digitally possible should be built. A good product emerges where technology genuinely empowers everyone involved — not where it serves itself.
Expertise
15 years
Industry experience
Switzerland & Eastern Switzerland
Focus market
UX → Dev → PM → Strategy
Background
On request
Projects
Hinderling Volkart, Ansich, Vitamin 2, Absolut Agentur
Alumni
Portfolio
Engagements
Entrepreneurial activities,
current and past.
Extra Virgin
Partner & Project Consulting
Extra Virgin provides digital services for agencies looking to offer digital products, as well as for larger B2B clients. It integrates directly into agency processes or takes over their management — as an extended arm or as an independent digital unit.
VietSwiss
Partner & Advisor
VietSwiss is an independent web development company in Ho Chi Minh City, specialised in supplying agencies with digital delivery capacity — from web applications and e-commerce to bespoke digital solutions.
Ansich
Founding Partner, Programming & Consulting
An interdisciplinary interaction design agency that produced film, physical interactive products, and websites. Has since evolved into a provider of high-quality film productions for direct clients.
Contact
Start a conversation
Whether a specific mandate, an advisory conversation, or a first assessment of fit — a brief description of your needs is enough to get started.